The Rub originated in Eureka Springs, Arkansas where Ivan honed his BBQ skills. After years of hand mixing and local sales, help was sought from the oldest, family owned spice company in the USA. Blended and packaged according to Ivan's secret recipe, the Rub is now available for delivery throughout the USA! You might recognize Ivan from The Food Network when he made an appearance on Cooks vs Cons. Ivan has since entered the pearly gates, but the Rub carries on his legacy of BBQ knowledge and great taste!